Self Financial is a successful fintech business dedicated to helping thousands of people begin their financial journey with a Credit Builder Account.
Self, Inc's users are primarily people who do not have a credit history and are looking to take charge of their financial future. The challenge was to create a user friendly and intuitive retirement calculator in which these users can input their income, savings, and other financial data in order to decide if they are saving enough money for their targeted retirement age.
With a variety of choices for retirement calculators, Self Financial wanted to stand out with ease of use, design, and accurate calculations. Competitive market analysis proved that these retirement calculators were often well developed, but could also be overwhelming with the amount of inputs needed by the user. Since the target audience of Self's calculator included millenials and older Gen Zers, our team opted to keep the inputs at a minimum. It was also important to include tooltips so that the user could hover over the text in order to understand what each input meant. Below are the top financial calculators on the market.
Em is a single millenial software developer who has been working fulltime for 10 years. She hasn't done much planning for retirement but used Self to help build her credit. She wanted to use Self to plan for her retirement because she trusted the company after having such a great user experience using their credit builder.
Federico is a gay married father of two who has been thinking more about his retirement in order to provide for his family in the future. He did a few Google searches for retirement calculators but couldn't find an enjoyable and easy user experience and he grew frustrated.
The LucidChart helped to visually map out how the inputs would coordinate with the calculations, chart, and user suggestions. Mockups were drawn up based on Self, Inc's style guide.
Reflecting on this project, our group made some informed decisions based upon our timeline and decided that if we had more time, we would have added the following features: